Vertafore: Products, Ownership and Alternatives
Vertafore is an insurance software company, headquartered in Denver, Colorado, that sells to agencies, MGAs and carriers. For agencies it sells three agency management systems (AMS360, QQCatalyst and Sagitta) plus add-on products for benefits, workflow, client portals, sales, analytics, rating, knowledge and licensing. It is part of Roper Technologies' Application Software segment, and Vertafore's own product pages show no price, though AgencyZoom's linked pricing page does.
Last verified: 9 November 2026. Every product fact below is read from Vertafore's own pages on that date. Product lineups and AI agent labels change, so confirm them with Vertafore before you buy. This is not a ranking and not a hands-on review: QuoteSweep has not used these products and makes a competing commercial quoting product, so read the "where QuoteSweep fits" section with that in mind.
What products does Vertafore sell?
Each product name links to the Vertafore page its row was read from. "Current status" is what that page shows on 9 November 2026: a live product page with no beta, end-of-life or discontinued label, plus any status label the page itself uses.
| Product | Category (Vertafore's wording) | Target user | Current status |
|---|---|---|---|
| AMS360 | Agency management system: policy lifecycle, agency accounting, business intelligence reporting | Insurance agencies; the product page states no agency size | Current; 5 agents Live |
| QQCatalyst | Agency management system with a sales pipeline manager and 50+ reports | "Growing independent agencies" | Current |
| Sagitta | Enterprise agency management system | Large, complex agencies and brokerages, including multi-office organizations | Current; 4 agents Early Adopter |
| BenefitPoint | Benefits system for renewals, tasks, benefits data and revenue tracking | Brokers and independent agents selling benefits | Current; 1 agent Live |
| WorkSmart | Workflow automation software, with document management and task management | Independent insurance agencies | Current; 1 agent Live |
| InsurLink | Client portal: policy information, certificate requests, bill pay, claims submission | Insurance agencies and their clients | Current |
| AgencyZoom | Sales automation: lead manager and CRM, pipeline, onboarding and retention | Insurance agencies; an Enterprise tier is for multi-location agencies | Current; plan prices on AgencyZoom's linked page |
| RiskMatch for Agencies and Brokers | Data analytics: retention, cross-sell and benchmarking | Agencies and brokers (separate pages exist for benefits and carriers) | Current |
| ReferenceConnect AI | AI insurance knowledge base with cited answers | Agencies and brokers (a separate carriers and MGAs page exists) | Current; introduced April 2026 |
| PL Rating | Personal lines comparative rater | Insurance agencies | Current |
| Commercial Submissions | Commercial comparative rater | Agents and carriers | Current; QQCatalyst and non-Vertafore integrations "planned" |
| Sircon: Agencies, Individuals, Carriers | Licensing, credentialing and compliance | Agencies and their producers, individual licensees, and carriers (one page each) | Current |
| ImageRight | Document and content management | Carriers and MGAs; the page also lists agencies as a user group | Current |
| Velocity AI Platform | Shared AI layer across Vertafore products, not a standalone product | Agencies, MGAs and carriers | 12 agents listed: 11 Live, 1 Early Adopter |
The home-page navigation lists more products that this profile did not open, including MGA Systems, Surefyre, AIM, PolicyRater, NetRate, Book Roll and TransactNOW. They are not in the table because their pages were not read.
Who owns Vertafore?
Roper Technologies announced on 3 September 2020 that it had completed its acquisition of Vertafore, funded with cash on hand, its revolving credit facility and new debt. Roper's release does not state a price. Roper's FY2025 Form 10-K lists Vertafore among the businesses in its Application Software segment, and vertafore.com describes the company as backed by Roper Technologies. This page does not use the word "parent" because neither source does.
In that 2020 release Roper said Vertafore served more than 20,000 agencies, over 1,000 carriers and 23 state governments. That is a 2020 figure; vertafore.com now uses different measures. Vertafore announced its own acquisition of AgencyZoom on 18 November 2021 and did not disclose terms.
Where is Vertafore based, and how big is it?
Vertafore's 20 April 2026 press release says the company is headquartered in Denver, Colorado. Its home page says it works with 98% of the top 100 agencies, 96% of the top 100 carriers and 85% of the fastest-growing MGAs, and handles more than 200 million rating transactions a year. These are Vertafore's own claims with no stated method, and the press release uses a different figure (over 95% of top agencies and insurers). No founding year appears on the pages read.
What is AMS360, and how does it differ from QQCatalyst and Sagitta?
AMS360 is Vertafore's agency management system. Its page describes policy lifecycle management, agency accounting and business intelligence reporting, and lists WorkSmart, InsurLink, RiskMatch and Proposal Builder alongside it. AgencyOne is presented as the connected platform built on AMS360 that links it with other tools.
The AMS360 page addresses insurance agencies and does not state a target agency size. Its FAQ says agency management systems in general suit organizations from small independents to large multi-location firms, which is a statement about the category, not about AMS360 alone. QQCatalyst's page targets "growing independent agencies." Sagitta's page targets large, complex agencies and brokerages and says it is built with an open, API-first design. Treat the size split as Vertafore's positioning, not a rule, and ask which system fits your headcount and book.
What is ReferenceConnect AI?
ReferenceConnect AI is Vertafore's AI insurance knowledge base. On the agency page, users ask questions in plain language and get cited answers drawn from more than 75 industry and carrier publishers (the page names IRMI, ISO and NCCI) and over a million documents. Agencies can also publish their own content into it. The agency page does not mention carrier appetite or any integration with another vendor's product.
The separate page for carriers and MGAs is different on one point: it says carriers can share underwriting guidance and appetite directly with agencies. Neither page describes it as a tool for checking one carrier's appetite for one risk, so do not buy it on that assumption.
Which Vertafore products connect to which?
- Commercial Submissions: integrates with AMS360 (version 20R2 or later) and Sagitta (21R2 or later). The page says it plans to integrate with QQCatalyst and with non-Vertafore management systems, and cites over 25 carriers.
- PL Rating: names AMS360, Sagitta, QQCatalyst and over 20 other management systems. Its page cites 300+ carrier partners in one place and 320+ carriers in another, so ask for the current list.
- InsurLink: names AMS360 and Sagitta.
- AgencyZoom: names AMS360 and QQCatalyst, and lists PL Rating, HawkSoft, NowCerts, Tarmika and Bridge among integrations.
- RiskMatch for Agencies and Brokers: draws data from AMS360, Sagitta and BenefitPoint, with open APIs for select outside systems.
How much does Vertafore cost?
Vertafore's own product pages show no price. AMS360, QQCatalyst, Sagitta, BenefitPoint, WorkSmart, InsurLink, AgencyZoom, RiskMatch, ReferenceConnect AI, PL Rating, Commercial Submissions and the Sircon pages all route to a demo, a form or a phone number.
AgencyZoom is the exception. The link on Vertafore's AgencyZoom page goes to AgencyZoom's own pricing page, which on 9 November 2026 listed monthly plans at $99, $129, $149, $199 and $349 depending on agency type and plan, with up to 7 users per plan, a 14-day free trial and a 20% annual discount. Prices there can change, so check the page before you plan around them. No such page was found for the other products, so this page gives no figure for them.
Which Vertafore product touches which commercial quoting step?
QuoteSweep workflow knowledge and inference, not a Vertafore claim. The mapping uses only what the product pages above say each product does; where a page is silent, the cell says so.
| Step | Vertafore products that touch it | What the pages say | Where QuoteSweep sits |
|---|---|---|---|
| Intake (client and risk data) | AMS360, Sagitta, QQCatalyst; InsurLink | The AMS pages describe centralized client and policy data. InsurLink lets clients view policy information and request certificates | QuoteSweep takes risk data from ACORD XML or CSV files, or a single form |
| Submission | Commercial Submissions | Multiple quotes with one click, reserve a quote in market, quote and bind E&S, third-party data prefill. The FAQ says it can pull data from AMS360 (20R2 or later) and Sagitta (21R2 or later) | QuoteSweep's AI web agents enter the risk into carrier portals |
| Rating (commercial) | Commercial Submissions | Over 25 carriers. PL Rating is Vertafore's personal lines rater | QuoteSweep tracks appetite for more than 540 carriers and has automation built for 25 |
| Follow-up and servicing | AMS360, Sagitta, QQCatalyst; AgencyZoom; WorkSmart; RiskMatch | Policy servicing and accounting, sales pipeline through renewals, workflow automation, and retention and cross-sell analytics | Not a QuoteSweep function; QuoteSweep is not an agency management system |
The practical read: Vertafore covers all four steps if you run AMS360 or Sagitta. If you run QQCatalyst or a non-Vertafore AMS, the Commercial Submissions page lists your system as planned, so the submission step is the one to test first.
What does one commercial risk look like on each path?
QuoteSweep workflow knowledge, not a Vertafore claim and not a test result. The risk is hypothetical: a small contractor with 12 employees, a few hundred thousand dollars of annual revenue and one location, who needs a commercial quote this week. The table shows how the same risk enters each path and which carriers can answer. It makes no integration claim for QuoteSweep.
| Path | How the risk goes in | Which carriers can answer | Ask or check |
|---|---|---|---|
| Commercial Submissions | The agent works in the management system that holds the client record. The Commercial Submissions FAQ says it can pull data from AMS360 (20R2 or later) or Sagitta (21R2 or later), and third-party data partners can prefill | The carriers on the product's list (over 25, some marked "in progress") | If you run QQCatalyst or another system, the page lists that integration as planned: ask whether the risk is re-keyed |
| A rater from another vendor | Depends on the vendor and your AMS | The carriers that vendor has connected | Which of your appointed carriers are connected; API availability varies significantly by carrier, product and distribution channel |
| QuoteSweep | The agent fills one ACORD-style form (business name, industry or NAICS code, location, revenue, employee count, line-specific details) or imports ACORD XML (forms 125, 126, 127, 130) or a CSV | Carriers with quoting automation built today (25); QuoteSweep tracks appetite for more than 540 carriers, and carriers that take only phone, email or wholesale submissions cannot be automated | Direct AMS integrations are in development and not live, so quote data is not written to your AMS automatically |
What should you ask Vertafore before you buy?
QuoteSweep inference, not a Vertafore claim: these questions close the gaps the pages leave open.
- Which products are in the quote, with a price per user or per module, and which of them are add-ons?
- What are the implementation, data conversion and training fees, and what is the contract term?
- For Commercial Submissions: is your management system version supported today, and what does "planned" mean in a date for QQCatalyst or a non-Vertafore system?
- For PL Rating and Commercial Submissions: which carriers and lines are live in your states today, and which are "in progress"?
- For any Velocity agent: is it Live or Early Adopter in your product, and what accuracy has Vertafore measured for agencies like yours?
- What do you pay if you leave, and how is your data exported?
What are Vertafore's Velocity AI agents?
Velocity is Vertafore's name for the AI layer shared across its products. Its platform page lists twelve agents: eleven labelled Live and one, the Configuration Agent for Surefyre, labelled Early Adopter. Labels differ by page: the Sagitta page marks its four agents Early Adopter, while the AMS360 page marks its five Live. Time-saved and accuracy figures on these pages are Vertafore's own claims with no stated method.
Who competes with Vertafore?
Vertafore competes with other agency management systems and with commercial raters.
- Applied Systems. Applied Epic is its agency management system; Applied's page says it typically fits multi-line agencies of 10 to 500+ staff. Applied completed its acquisition of EZLynx, known for personal lines comparative rating, on 9 March 2021. See Applied Systems and Applied Epic vs EZLynx.
- HawkSoft. An agency management system for independent agencies that describes itself as independently owned. See HawkSoft and HawkSoft vs Applied Epic.
- Commercial raters. Commercial Submissions sits in the commercial comparative rater category covered in our commercial rater comparison, which names Tarmika, Semsee and Bold Penguin among others.
What are the alternatives to Vertafore?
QuoteSweep inference, based on the product categories above. The right alternative depends on which Vertafore product you would replace.
| If you are replacing | Look at | Read more |
|---|---|---|
| AMS360, QQCatalyst or Sagitta | Applied Epic, HawkSoft, EZLynx | 2026 AMS comparison, AMS360 vs EZLynx |
| PL Rating | A personal lines rater from another vendor, such as EZLynx | AMS360 vs EZLynx |
| Commercial Submissions | A commercial quoting tool that does not depend on your management system | AMS-agnostic commercial quoting |
Not covered here: alternatives to BenefitPoint, WorkSmart, InsurLink, AgencyZoom, RiskMatch, ReferenceConnect AI and Sircon, which this page did not research.
Where does QuoteSweep fit next to Vertafore?
QuoteSweep is not an agency management system and does not replace AMS360, QQCatalyst or Sagitta. It compares commercial quotes before a policy exists: an agent enters a risk once, QuoteSweep's AI web agents enter it into carrier portals, and quotes come back for comparison. QuoteSweep tracks appetite and product data for more than 540 commercial carriers (carrier data exported 1 April 2026) and has quoting automation built and testable today for 25 carriers. API availability varies significantly by carrier, product and distribution channel.
QuoteSweep works alongside any AMS, Vertafore's included, by importing client data from ACORD XML or CSV files. Direct AMS integrations are in development and not live, which is a real difference from Commercial Submissions, whose AMS360 and Sagitta integrations Vertafore describes as live. See AMS-agnostic commercial quoting for how the workflow runs without an integration, and the agency management system glossary entry for the basics.
What could not be confirmed?
Not confirmed on vertafore.com as of 9 November 2026: a founding year, a price for any product other than AgencyZoom, an agency count for AMS360 or Sagitta, the Roper purchase price (Roper's release does not state one), and any link between ReferenceConnect AI and a third-party appetite product. Products listed in the navigation but not opened (see above) are not described.
Sources, read 9 November 2026
- Vertafore: home page, About, 20 April 2026 press release, and the product pages linked in the table
- Ownership: Roper release of 3 September 2020 (SEC Form 8-K Exhibit 99.1); Roper FY2025 Form 10-K
- Vertafore release on AgencyZoom, 18 November 2021
- Competitors: Applied Epic, Applied's EZLynx release, HawkSoft
- QuoteSweep figures: QuoteSweep product fact definitions; tracked-carrier count from the carrier export dated 1 April 2026; automated-carrier count from QuoteSweep's list of carriers with quoting automation built
